California’s Prop 37 is a historic piece of legislation that could forever alter the way that manufacturers market their food. If the proposition passes, companies will have to alert consumers whenever they’re about to buy genetically modified products – i.e. food grown unnaturally using synthetic compounds and DNA splicing.
Dave Murphy, Founder of Food Democracy Now, recently published a terrific piece on the Huffington Post that details some of the history of genetically modified foods in America.
Another important aspect of Prop 37 focuses on transparent labeling and honest marketing. Food manufacturers will no longer be allowed to promote their products as “organic” or “all-natural” unless those products are truly “organic” or “all-natural.”
It’s a revolutionary concept. But not surprisingly, the food companies are pushing back hard with ad spots and mailers (see the Youtube video below).
It looks like the major manufacturers and agribusinesses realize what’s at stake:
- Letting consumers know their food was created using DNA splicing and laboratory experiments will chase business away.
- Removing unjustified “all-natural” labeling prevents food companies from greedily tapping into America’s growing desire to be greener and healthier.
America’s desire is genuine. The tactics these companies use, however, are not.
And thus, passage of Prop 37 won’t rob Americans of a much-needed platform from which to join the green movement. Instead, the legislation helps expose a system that continues to drain money, harm our bodies, and destroy the planet.
The Timing of Prop 37 Couldn’t Be Better
Okay. That’s not entirely true. Our planet would be much better off if Prop 37 had hit the dockets a little sooner – say 20 or 50 years ago. But the timing is still excellent because the potential decline of an outdated system coincides perfectly with the launch of Re-Nuble. What good is removing one system if you don’t have a newer and better one to replace it?
This is why we’re closely monitoring events in California. What happens there will have a tremendous influence on what happens throughout the rest of the country.
As America’s desire for “real” organic and “real” sustainability looks for new outlets in the absence of fake alternatives, Re-Nuble stands ready to offer a model that fills the gap. Our Green Back Approach describes an innovative system in which organic waste (i.e. uneaten food) gets transformed into renewable energy and green fertilizer.
The former reduces our reliance on fossil fuel, while the latter goes back to farmers who then produce healthy, organic food.
No labs. No DNA splicing. No waste. No pollutants.
It’s pretty exciting.
But we’re still several weeks away from implementing this Green Back Approach to sustainability. Over the next month, we’re trying to raise start-up capital to get Re-Nuble off the ground. On IndieGoGo.com, we launched a green crowdfunding campaign designed to generate $25K or more.
It’s an ambitious goal, but as a country, we spend more than that on genetically modified hamburger pickles in a single day. So it’s definitely achievable.
What will it take to get us to this goal? $5 here. $40 there. $1,000 if you can. If enough people contribute, we’ll have the funding we need to start saving a planet we love.
Visit our green crowdfunding page to learn more.