In a world increasingly conscious of its environmental impact, companies are being challenged to not only innovate but also integrate sustainable practices into their core operations. For Re-Nuble, a transformative journey began a year ago, with Riyana stepping in as the Director of Sustainability. Her vision and dedication have not only charted a clear course for the company's sustainability efforts but have also instilled a sense of purpose throughout the organization.
In this publication, Riyana explains the challenges that we’ve faced and what we’ve done to ensure our commitment to progress is unwavering.
Striving for Sustainable Packaging
The dream of providing customers with products that leave zero waste is a cornerstone of Re-Nuble’s vision and one that Riyana holds close to her heart. Riyana identifies compostable packaging as a significant aspiration but highlights the hurdle of scalability and curation based on the company’s needs. While the technology exists, aligning it with Re-Nuble’s scale and specific needs presented a challenge. The pursuit of packaging that doesn't harm the planet but also doesn't burden customers with high costs required a delicate balance. The intentionality of not trickling down the costs onto their customers was a top priority for Riyana as she explored the options on the market.
The Complexity of Staying True to Values
As the company expands its product offerings, the challenge of maintaining authenticity arises. Early on, Re-Nuble used vegetative food waste as a key component in its products, truly embodying its commitment to sustainability. However, as new inputs like jute were introduced, questions arose about staying true to their message regarding only using food waste as a resource. While the resources are still sustainable, some customers may have felt a strong calling to Re-Nuble because of the particular usage of food waste. This challenge underscores the balance between innovation, maintaining values, and avoiding the pitfalls of greenwashing. By dissecting what the company stood for and what its customers valued, Riyana and the team were able to share a new positioning that was transparent, but also inspirational for all of those who are closed-loop agriculture advocates.
Building Sustainable Infrastructure
Re-Nuble’s sustainability aspirations aren't limited to product innovation; It extends to operational infrastructure as well. The aspiration to incorporate renewable energy aligns perfectly with the company's ethos but presents its own set of challenges. For example, the desire to use only solar energy to power our manufacturing facility has been floated. However, accessing the necessary infrastructure and resources, while exciting, requires time and patience. The team's determination to actively seek out solutions and integrate them demonstrates their dedication to long-term sustainability.
Overcoming Challenges: A Shared Journey
Instead of shying away from these obstacles, Re-Nuble embraces them as opportunities for growth and learning. The commitment to finding solutions resonates while speaking to Riyana, reflecting a shared dedication across the entire team. It's a reminder that the journey towards a more sustainable future is a collective endeavor, where each challenge is a chance to innovate. Challenges like scalable compostable packaging, maintaining values while innovating, and building sustainable infrastructure may seem daunting, but as Riyana makes clear, they are not insurmountable.